“Best Practices for Diversity in Marketing”

Join us at the Idea Center during Believe in Music Week on Jan. 18-22 for inciteful and productive conversations on the professional and leadership development of women in the music industry.

“Best Practices for Diversity in Marketing”

DATE:  1/21/2021 at 3:00 pm PT, “Believe in Music Idea Center”

DETAILS: Join Smart Women in Music (SWIM) for this special session to explore best practices for diversity in marketing and social media. Hear expert tips on reaching a diverse marketplace, along with tangible steps to take when marketing to a diverse audience. SWIM was founded in 2018 to expand diversity, inclusion and support for women in the industry. The SWIM Fund supports women in the industry in the development of their leadership proficiencies and aspirations.


Lisa Cruz, President and Owner of Red Shoes Inc.

Lisa Cruz founded Red Shoes Inc. in 2008 in Appleton. Lisa has 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communication, social media, internal communications, campaigns and traditional media relations. She has worked for a number of industries including health care, finance, economic development, manufacturing, construction, entertainment, fitness and public affairs.

Kristen Cho, Chief Marketing Officer at Reverb

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