SWIM Awarded Prestigious “Best in Show” Honors at NAMM 2020

Smart Women in Music (SWIM) is honored to have been recognized as “Best in Show: Movement to Watch” during the Best in Show Breakfast Session at The 2020 NAMM Show on January 19.

Leslie Faltin, ringleader at Instrumental Music Center in Tucson, Arizona selected SWIM for the honor.


“At the 2020 NAMM Show, I was particularly impressed with SWIM,” said Faltin. “I was inspired by the number of women attending The NAMM show for the first time with SWIM’s help and excited about SWIMs future plans.  The active steps that SWIM is making to include, educate and involve women in the music industry are JUST what this market needs right now.”  

The Best in Show Breakfast Session is hosted by Frank Alkyer, publisher of Music Inc., and UpBeat Daily and occurs on Sunday, the final day, of The NAMM Show. The Best in Show panel is comprised of six or seven retail buying experts who present their top gear picks from throughout the show. The four categories are Best in Show, Gotta Stock It, Accessories & Add Ons, and Companies to Watch.

“SWIM receiving a nod from Best in Show is a phenomenal honor,” says SWIM Founder DeDe Heid. “While the mission is tied to the development of women in leadership roles in the music products industry, this is really about something bigger then the impact SWIM will have on any individual. It is how we come together as an industry to say that a focus on diversity and inclusion is quintessential to the betterment of who we are, what we all should stand for, and what we make happen for the generation to come.”

SWIM, led by Robin Walenta, President of West Music Co., Crystal Morris, president and CEO of Gator Cases, and DeDe Heid, executive vice president of Heid Music, was launched in 2018 and aims to support women in the industry in three key areas: offering mentoring, learning and professional development opportunities at The NAMM Show and Summer NAMM; job shadowing of female leaders at industry events; and in-company residencies.

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